How is Technology Changing Creative Agency Life?

 

Agency life is challenging but satisfying. Here, you are supposed to be creative enough to make your work interesting. At agencies, you are allowed to push the boundaries and think outside the box. In fact, it’s the biggest requirement! You are actually paid to come up with new and creative stuff every day is pretty awesome. Agencies are usually typically more nimble than corporate marketing departments, it is fun to work with. Whenever something is trending, you can act on it quickly and experiment along the way. This is like adrenaline which is intoxicating.

Each and every agency has its own aura and personality. It’s important to do proper research and find the one that works for you. Hit upon the people who’ve worked there. Talk to some of the folks on the inside. One thing about agencies is, here culture can shift radically when a new face or two join the firm, especially with the entrance of high technologies, the work culture has been got tweaked.

Maybe the thing is a little biased, but we think the creative agency is much far better than corporate life. If you are wearing a go-getter attitude, love being unique and creating amazing work, then agency life is fun for you.

 

Creative agency and their works

 

In this fast-paced world of business, only first impression counts; and your visuals got to have the ‘wow!’ factor in them.

Whether it is a B2B or B2C business, you need to instantly show your customers that you’re the right company for them. You need to show the world that you’re fresh, trustworthy, and reliable and have exactly what it is that they’re looking for.

It sounds like a lot of work for a social media post, website landing page, or printed brochure right?

But there is a species out there that can help your business’s marketing materials stand out from the crowd and make it recognizable; and they live, in a creative design agency.

 

Graphic designer- the unfailing weapon of a creative agency

The graphic designer spends their day talking anything but can work wonders on Photoshop and Illustrator. Whatever creative challenge you have, the graphic designer can bring it on the floor, alive. If it’s a logo or leaflet, brochure or rebrand, social media post or package that you want; these are your guys who are there to give the best creative design services.

 

Effects of technology on creative agency life

 

Surely, agencies have come a long way from those ‘Mad Men’ visions of a golden age of advertising by agencies. Technology is leading the charge and vigorously changing the way work gets done.

Three key effects on changing creative live agency are -

•       Speed to market,

•       Relevance to the market

•       Reach

More than ever before, agencies need to be in front of prospects quickly and to have targeted their message well in a specific manner.

 

No matter, technology is also boosting collaborative abilities in agencies, which in turn helps to facilitate the speed to market. New tools and technologies are allowing teams to share ideas and even create things for themselves where once a specialist would have had to do the job. The technology is affecting agencies in the following manner-

 

•       Tools for designing

 

Now, more content is being created than ever before, and obviously visual content plays a huge role. Designers aren’t always available for every graphic or piece of visual content needed, but new design tools are here to help always.

With great pressure to achieve speed to market, agency teams need to find new ways to get visually attractive reports or presentations created without sitting in a designer backlog. Actually, technology is blurring the lines between the roles of specialists and allowing for more crossover, or even the development of new skills by following digital-based instruction. It is answering to the huge demand for ‘things get done’ and that agencies deliver a timely response.

 

•       The speed of the market

 

According to ‘The Guardian’, “Agencies today have to achieve in hours what they used to do over weeks.” This is the pace of this always growing market. In this digital era, speed to the market is important otherwise the campaign may well be dead before it even began. When you look at recent trends, it makes sense that agencies need to be on top of current trends within minutes or hours, rather than days or weeks and somehow technology is making that happen too. People from this industry describe how they were able to take a head-butting incident in a football match, react within half an hour and have print ads going out in the following day’s papers.

 

•       Market relevance

                       

Technology has obviously tightened about how we reach audiences and who sees what we have to offer and redeem. While traditional approaches certainly are not dead for agencies, technological advances such as our ability to harness big data and also the usage of predictive analytics have honed the way we segment and target the audiences. The pressure is on, to achieve maximum reach to relevant target audiences at quicker speeds, but technology is spurring agency’s ability to get this done.

“Predictive intelligence can surely empower marketers to be better at what they are already doing and to focus where the buyers are. This should be learned as getting started doesn’t require a sophisticated environment. The thing what is needed is baseline data from your marketing and sales organization. And many of today’s tools integrate easily within the existing marketing scenario.”

 

 

As this Marketing Land article is discussing, the concept of predictive analytics has actually been on the ground around for years, with marketers using some kind of data to analyse past performance and trying to make accurate predictions for the future. The difference now is the low volume of data available, which allows for better accuracy.

 

These were the major effects of technology on creative agency life, sometimes good, and the other time bad. After all these, still, the notion cannot be changed that, in this scenario, the technology has boosted the power of creative design services.