Instagram Hashtag Guide 2021

 If you have just begun reading this, then you are at the right place. Now, for the next 1 or 2 minutes, you are going to dive into the world of popularity. This world is often called by the name of Instagram.

The Blackgoat Creative is a new age creative agency working on advanced 360 degree advertisement services and you can fetch some worthy knowledge about the functioning and reactions of such social media platforms from us as well, exactly why we are here today. We are here to share all the necessary steps and suggestions regarding hashtags of Instagram, which come under the important features to rule over this sassiest social media platform.

So, Hashtag Welcome to the world of being hashtag famous- ‘#THE INSTAGRAM’

Indeed many of us don’t actually know the real functioning, benefits and correct usage of hashtags. We just use them because someone else is doing so, isn’t it true?

Well it’s okay if you are following someone who is doing well in such a manner but mark the words, ‘even copying needs a good mind involvement’. Note that if you will just copy and paste the list of most used hashtags for your posts without knowing the actual engagement of them, you could look like spam. This behavior will do no good to your social media engagement and more often, it can reduce the number of your followers as well.

So let’s check out some facts about the same. We at the Blackgoat Creative work on a number of social media strategies on a daily basis and Instagram is one important part of them. We would try to explain every possible aspect which would guide you for getting a good number of audience engagement and followers over Instagram.

Kind of Hashtags to be used in 2021-

Community Hashtags

The most used hashtags for increasing a brand's audience are community hashtags. They work as a connector for agreeable users for a specific product, service or brand. It actually helps in improving the searchability of your post over Instagram feed. As named, these kinds of hashtags engage with the whole community of users or suppliers of the subject and make it visible in front of a broad audience. Instagram is a world of communities, just choose yours and be active. You have to try to make connections, the more you are connected with a larger community, the more you get a chance of being visible on their feed.

For Example-  #mylaptop, #mymaggie, #singersofindia, #developerstribe

 

Branded Hashtags

Now-a-days every brand has created its own reign over Instagram. It is the best source to get engaged with the actual brands through the means of branded hashtags.

Some verified brands also make extra hashtags to construct a local area around the client base. This is typically saved for either clients as well as brand representatives. It has the benefit of driving more audience and client support than a normal hashtag. Try to get featured by the brands on their official verified accounts. This will drive the users and admirers of that particular brand towards you as well.

Example-  #blackgoatcreative by @blackgoatcreative,  #slaylikeme by @hudabeauty

 

Campaigns Hashtags

Best creative agencies know the worth of campaigns. Blackgoat creative always supports the fresh ideas of outdoor and online ad campaigns especially for Instagram. Campaign hashtags are the type of hashtags that are used as marketing tools over social media platforms. They are generally meant to gain more social media attention, engagement, and help in driving traffic for a specific product, service, subject or idea.

Example- #splitlikeajaydevgan, #blacklivesmatter, #iamwithsidnaaz

Do your Research Properly

Research your audience

We at Blackgoat Creative have known the importance of good research. For getting a good visibility on Instagram, everything begins with a deep research based on your target audience. You have to know everything about the age group you are going to focus on, who is going to be your audience, what they would like or dislike, what are their interests, what content they want to watch etc..

Research your Competitors

You must have heard that we should keep our friends closer, but mark my words- you should keep your competitors even closer. Ad agencies generally suggest keeping a check on your market’s competitors. This makes you realize where you are lacking or what should you improve. Try to research your competitors and play clever when it comes to using their respective hashtags.

After knowing all these things, you can finally kick start your Instagram game with a bang.

Hashtag GOOD LUCK for your #instajourney.